Every year, we look back at the moments and trends that sparked our collective curiosity through Year in Search. Globally, there are billions of searches a day on Google -- and 15% of them are brand new. It’s clear that human curiosity is boundless, and what people are curious about is constantly changing.
This year, India's searches spanned a fascinating spectrum - a vibrant mix of sports fervor (IPL to Olympics) and entertainment love across languages (Stree 2 to K-dramas), to also exploring indie music hits (Nadaaniyan fan, anyone?), “demure and mindful” (and hilarious!) memes, and quirky (or Pookie!) lingo. We celebrated our athletes (Vinesh Phogat to Hardik Pandya), while remembering the late Ratan Tata. We dreamt about the wanderlust favorite this year, Azerbaijan, and explored new themes, be it with relationships (Orange Peel Theory, Throning Dating) or workplace behaviours (Gen Z boss work memes). We also relied on Google for all sorts of practical help, from information about “how to vote” to checking on “AQI near me”, and to satisfy our curiosity about the world, such as the meaning of "All Eyes on Rafah."
Here are the trends and themes that shaped India's Year in Search 2024
India's search for entertainment reflected a diversity of interests, be it in terms of genres, languages, or the kind of music we embraced. Stree 2's supernatural thrills took the #1 spot in movie-related searches, films like Hanu-man and Kalki captivated audiences with their larger-than-life narratives, while users dug deeper into societal issues with 12th Fail and Laapataa Ladies. In shows, Heeramandi's historical grandeur and Mirzapur's gritty crime drama stole the spotlight, while love for slice-of-life dramas like Panchayat and Kota Factory flourished. International entertainment also made its mark, with The Last of Us and K-dramas like Queen of Tears and Marry my Husband capturing attention. The Indian music scene was dynamic as well, with people humming to search for indie songs like Nadaaniyan and Husn, while nostalgia ranked high, as songs like Ye Tune Kya Kiya and Yeh Raaten Yeh Mausam resonated.